The promotion of universal exclusive breastfeeding (EBF) is widely recognised as the most effective component of child survival strategies. The multiple advantages of breastfeeding have been well documented. 

However, South Africa (SA) has among the lowest EBF rates in Africa and the world at large, with only 7% of mothers exclusively breastfeeding for six months and, linked to this, a high level of stunting in the 0–3-year age group. To promote breastfeeding globally, the World Breastfeeding Week (WBW) movement is celebrated in over 120 countries. In response, the South African Civil Society for Women’s, Adolescents’ and Children’s Health (SACSoWACH) supported the SA National Department of Health during the week-long campaign by promoting innovations to increase breastfeeding rates.